How to get your Bank Manager to say “YES” with CAMPARI

So you have submitted your loan request to the bank and the Bank Manager has requested a follow-up interview. You need to be prepared for that interview with not just your Business Plan but also a CAMPARI prepped up. Bankers take their CAMPARI seriously.

CAMPARI, considered an apéritif, obtained from the infusion of herbs and fruit (including chinotto and cascarilla) in water and alcohol. It is a bitters characterised by its dark red colour. CAMPARI is often used in cocktails and is commonly served with soda water or citrus juice. It is produced by the Campari Group, a multi-national company based in Italy. Campari was invented in 1860 by Gaspare Campari.

I love using CAMPARI in mixing snazzy cocktails, even for Nigeria’s signature cocktail – the CHAPMAN. I must confess, my secret hobby is being a Mixologist (Take a sneak peak into my other business that lets me practice my hobby once a while).


What? CAMPARI? Please explain…

OK. Back to the Bank Manager. To ease your anxiety, the CAMPARI mentioned here is not the drink (it will be hilarious if you appeared with CAMPARI for an interview with your Bank Manager).

Rather, the CAMPARI referred to is an assessment framework used by financial institutions locally and globally in assessing businesses. It considers the request for support from the angle of both the individual behind the business and the business itself. So you need to go for that interview prepared with adequate evidence that meets the CAMPARI framework.

Developed in the 1970’s, each of these letters stands for a part of the assessment process:









Each aspect of the mnemonic covers a different part of the business and it helps guide the assessor down a particular route and ensures that every facet of the request is reviewed. By using this framework, nothing is missed.

The framework can be used as a manual prompt with the Bank Manager writing down his thoughts against each of the points but even if a computerised lending assessment aid is used, their programmes are based on CAMPARI, so it plays an important role in the assessment process.

Having this structured guide or framework means the Bank Manager knows he’s not going to miss out on any important aspect of your business. It also allows him to be much more objective in coming to a decision and at the end of the process he has some concrete reasons to give you if your request has been turned down. If the Bank Manager has used the framework to record his thoughts then it’s also a permanent record, for internal purposes, of why the request was agreed or declined.

We wrap up with a nice summary and a gift of a snazzy cocktail recipe with a CAMPARI base courtesy the Chief Mixologist, Biobev Limited.

If you want to discuss this further, or buy us a CAMPARI, then please drop your comments below on what you think the CAMPARI framework entails.

To your success!

Olanrewaju Oniyitan