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People ask me why I founded W-Holistic Business Solutions. My WHY is linked to an age long saying which I have modified……

Give a person a fish and he/she will eat for a day.                                                                                                      Teach a person to fish and he/she will eat for a lifetime.                                                                                        Teach a person to run a fish farm and he/she will feed the community.                                                 Teach a person to innovate, grow and scale the fish farm and he/she will feed nations. 

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Olanrewaju Oniyitan is the Founder & CEO of W-Holistic Business Solutions (W-HBS). She is a thought leader in SME development for developing countries. Her consulting experience covers a wide variety of businesses, associations, cooperatives, and international development agencies of varying sizes and scales in various sectors. She also serves on the Board of a number of companies. She believes that businesses have a vital role to play in helping solve the Africa’s most complex problems; hence she also started the social initiatives – Accelerate Africa and Future4Kids Africa. Lanre walks the talk. She has seen business from multiple perspectives, as founder, consultant, co-founder, and investor.

Before establishing W-HBS, she worked in the capacity of Head, Strategy & Business Development and as a Senior Consultant, with most of her career at KPMG Professional Services under the Business Advisory Services unit and the Risk Management unit. Lanre works as a Private Sector Development Consultant for a DFID/Adam Smith International M4P initiative (ENABLE Nigeria) set up to strengthen Business Membership Organisations in Nigeria. She also works as the Strategic Country Partner to Stanford Institute for Innovation in Developing Economies (SEED), a transformation program that bridges a critical gap in global efforts to address prosperity around the world by focusing on the private sector as the engine for sustainable growth. In addition, Lanre also acts as an Investment Lead Generation Consultant for OXFAM’s project in Nigeria targeted at SMEs – Inclusive Impact Investments.

She has also worked in several capacities for several entrepreneurship projects such as the EO-GSEA (Entrepreneurs’ Organisation – Global Student Entrepreneur Award), Ignite Ideas (a partnership between The Chair Centre and Lagos State Government), The Bridge Program, University of Lagos Business Plan Competition (sponsored by StanbicIBTC Bank), Federal Government of Nigeria’s YouWiN – Youth Enterprise with Innovation in Nigeria (where she acted as an Independent Business Monitor (under SchoolforStart-Ups UK), Marker (under Enterprise Development Centre, Pan-Atlantic University, Nigeria) and Trainer (under Growbridge Advisors, UK), amongst others.

Over the years, Lanre has guest lectured at top enterprise development centres, developed numerous business plans, and written several articles on entrepreneurship, business planning, capital raising and the overall business operating environment. She has been featured on various media and on various panels, seminars and conferences due to her contribution to entrepreneurship and SME development in Africa. As seen or mentioned in:


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Lanre holds a First Class degree in Business Administration, a Certified Business Development Analyst (CBDA) and an Associate Accounting Technician (AAT). She is a graduate member of CEM 15/BET 1, an entrepreneurial programme by Enterprise Development Centre (EDC), Pan-Atlantic University. She is also a Certified SMEToolkit trainer, as awarded by the International Finance Corporation (IFC), a member of the World Bank Group.

Lanre is an entrepreneur, consultant, speaker and author. She is a self-styled, tell-it-like-it-is enterprise advocate that has “been there and done that”. Lanre loves learning, thinking, creating and promoting entrepreneurial solutions to global problems. She particularly enjoys helping people start-up their businesses and also assisting early stage companies prepare for significant growth. She has a strong passion for women, youth and rural entrepreneurial development.

Read her interview with the Female Entrepreneur Association here.


Channels TV Interview

W-HBS Founder/CEO discussing Impact Investment on Channels TV alongside Tony Elumelu Foundation and Lagos Business School, PAU.


W-HBS Founder/CEO (left), CEO CleanAce and Stanford SEED Mentors at CleanAce HQ (one of the leading Drycleaning and Laundry brands in Lagos, Nigeria)

W-HBS Founder/CEO (right) at Press Conference announcing the launch of Metro Taxi (the leading taxi brand and the only metered taxi in Lagos, Nigeria)

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